Interesting Ideas for Using AI in E-commerce
By Idego Group
In today's world, when you run a company, your customers require your service availability all the time - 24/7. Not all customers are so demanding, but a considerable group surely wants you to offer professional support at any moment. With traditional solutions, providing 24 hours per day customer service is very expensive. Fortunately, you can use AI-based solutions for e-commerce.
What is Artificial Intelligence and how can you use it in your business?
Artificial Intelligence (AI) is a branch of computer science used to build smart machines that can perform various tasks that would otherwise require human intelligence. The rapid development of machine learning and deep learning (two subsets of AI) made it possible to apply AI-based solutions that use customer data and advanced analytics to ensure the best UX and increase sales.
How technology brings you closer to your customers?
Using artificial intelligence can help you better predict future market changes and plan your actions. AI can study patterns and allows you to leverage business data in real-time to improve overall customer satisfaction from using your e-commerce platform, solve their problems more efficiently, personalize marketing campaigns and reach more users, automate various business processes, and ensure high cybersecurity.
To sum up, AI-based solutions for e-commerce can be used to improve your business operation, as well as to optimize and automate multiple processes. It also gives you a chance to become more competitive and win the loyalty of your clients by providing them with the best possible shopping experience.
What kind of AI-based solution can you use to improve your e-commerce platform?
Improve customer service with chatbots
As already mentioned, customers want their problems solved here and now, as fast as possible. The moment when a customer needs help could be the moment when they either become a loyal customer or leave your shopping platform and never return. It is a big challenge.
Chat-bot is a one-time investment and if well-designed, may solve many problems of your customers. It works around the clock and may help a massive number of platform users at the same time. It may do more than just answer questions. In some online shops, it is even used for choosing the form of a refund in the case of shipping failures.
Enable visual search for products
Text search may barely be useful when you have only seen an item and you do not know the brand, serial number, or collection name. Artificial intelligence technology can be leveraged to deal with that problem. Visual search is quickly gaining popularity. Some e-commerce platforms are using it already. Imagine that all your client needs to do is to point a camera on the object he would like to search for and he receives multiple results with the same or similar products available on the platform.
Better customized recommendations
You can increase the average shopping cart value by implementing an intelligent product recommendation system. AI-based recommendation systems use client information your e-commerce website collects every day. This smart solution analyses the purchase history of customers and looks for specific patterns.
Content personalization for better UX
Content personalization is a nice approach to UX. By analyzing user data your e-commerce platform can decide which version of content should be presented to a particular consumer. You may personalize almost anything on your e-commerce website.
Fight with SPAM reviews more efficiently
Fake comments can be a real plague on your e-commerce platform. Counteracting SPAM or fake comments can feel like a never-ending ordeal, but now you may automate this process with artificial intelligence.
What are the key benefits of using AI in e-commerce?
Improved user experience - solutions like visual search, content personalization, recommendation systems, or chat-bots make shopping easier. Your clients can search for products more efficiently.
Reduced costs of running the business - chat-bot is also a one-time investment that will allow you to save a lot of money on maintaining traditional customer service. You can also reduce costs of marketing campaigns thanks to AI-based ad optimization and automate various processes in your company.