When building an app, companies have usually three directions they can go with it. They can decide on native, hybrid, or cross-platform mobile app development. The choice depends on the business objectives and the main purpose of the product. Today we’re going to focus on the fourth option available which is a progressive web app and why you should choose it.
Most of the online interactions happen on mobile devices. Knowing this, companies that are trying to reach the audience with their website should be able to provide users with a good level of mobile experience as well. A solution that enables such actions is a progressive web app.
Think about a website that loads even when there is no network. That sync in the background and provides access to its functionalities whenever you need it. PWA is a top-class website that behaves just like a native mobile app. It can be installed on your smartphone, send push notifications, and work offline or under a low-speed network.
Nowadays, customer expectations regarding products go far beyond anything we thought is enough. Customers choose products that are convenient, useful, and highly personalized to their needs. That’s why they are fans of native mobile apps.
The progressive web app provides users with a native app-like feeling but it’s not entirely the same thing. It’s better. Here are some PWA features that make it a superior product:
Developing a site and a native app separately will cost your company much more money when very often PWA is enough to bring you satisfying results. PWA offers the same convenience of use as native mobile apps but the solution is much cheaper to develop, promote, and maintain. Progressive web apps are still websites that are indexable by search engines. It greatly contributes to the exposure of your product to the market. PWAs allow developers for more control over the regular update cycle ensuring all the users have access to the latest version of the app.
There are companies that aren’t convinced by the benefits that PWA offers. To illustrate the potential it has we present 3 successful PWA examples.
Let’s start with the world’s music streaming service that made the decision to create a PWA version of their app. When it became available Spotify experienced a 30% increase in monthly active users and a 45% increase in desktop users. What’s more, the PWA version of the app works much faster and is more accessible as it can be placed on one’s home screen.
Building a PWA version of the ordering system, Starbucks showed how much it cares about user experience. Customers can scroll through the menu in an offline mode and add items to their carts. Once they reach a stable connection they can see pricing and may place the orders. Just by introducing the PWA solution, Starbucks gained a 94% increase in app downloads and the number of daily active users doubled.
The company found out that only 1% of Pinterest mobile app users install the app, sign up, or log in to the platform. The reason for that was a poor mobile experience that the app was offering. Rebuilding the app to PWA generated positive results regarding Pinterest performance and the company experienced a 40% increase in time spent on the platform as well as a 60% increase in overall user engagement.
What’s worth noticing is that the world becomes more “mobile-centered” each day. That’s why the optimization of user experience on the phone is essential if you want to reach and integrate with your target audience. PWA features enable you to achieve a high-level of user experience and is just a smarter way to mobile app development.
Do you need experienced software engineers to build PWA for your company? Let’s talk!
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