Moodroad -
fashion mobile
application

Moodroad - fashion mobile application - Idego Group
Moodboard was born out of a belief shopping can become a simple and meaningful experience.


Research, User Experience, User interface, Motion design

Tools:

  • Figma
  • Axure
  • Sketch

Team:

  • 2x designer
  • 2x developer

Year

  • 2019
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About

Moodboard is a fashion search engine gathering thousands of beautiful brands from all around the world for online visitors to explore. We aspire to present trends and products that will reflect clients’ frames of mind and emotions.
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Goal

We wanted to create a meaningful shopping experience supported by AI, which recommends products according to moods or past purchases. Our goal was to craft personalized searching paths to lead visitors to relevant items and dream purchases.
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The problem

Fashion is the largest B2C eCommerce market segment worth 520 billion in 2018. The market is expected to grow further at 12,2% per year. Digital innovation, rising globalization, and changes in consumer spending habits have catapulted the fashion industry into the midst of seismic shifts. As Moodroad says: “Since fashion is about individual expression, it is about time for a liberating shopping experience.”
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Style Guide

“We believe that understanding a development approach while designing is a significant factor for a successful product development cycle.
The development department decided to go with the Ionic Framework. Our main goal was to use as much as we could from ready components
to fasten the development process, which means getting to the market quicker and saving a budget.”

Dawid Bojahr
Lead Designer

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UX & HI-FI Wireframes

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User Interface

Complete screens designed in Sketch and delivered to the development team with documentation and style guide, which enhances the speed of the implementation. We have prepared some animations to explain the desired outcome for the front-end team. We believe that great products require collaboration between designers and developers.

“After connecting with UI/UX designers team it was clear we’re on the same page from day 1, as to What we wish to create and How & When we wanted the project executed.

Moreover, we all felt throughout the process that the UI/UX designers team went far beyond agreed and scheduled tasks with brilliant tips and even business advice. Most warm heartedly recommended!”

Peter Gliwiński
CEO&Founder

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