Online marketplace for beauty products & services



  • Python
  • Django


  • Sweden

Team on project

  • Front-end Developer
  • Back-end Developer
  • Project Manager

Case results

$1 mln





Conversion Boost

Product Pitch is an online marketplace platform for selling beauty treatments and beauty supplies. It serves as an automated scheduling system that enables beauty salons manage their appointments. Customers can use the platform to search, compare, and buy beauty treatments and cosmetics, choosing from a wide range of brands. The platform also offers webshop with professional cosmetics for beauty salons and payment by installments for bigger orders.

Main features

  • Automated scheduling system
  • Payment system integration
  • Comparison of products & services prices

"Idego Group provides effective, efficient development resources that deliver results within a very detailed scope. The team is transparent, easy to work with, and quick to respond. We have dedicated project management, which is focused on task completion, and maintain consistent communication."

CEO, Glamma



Our client was about to create a platform dedicated to beauty salons and needed experienced Python developers to build it. The platform would allow customers to make appointments online while the beauty salons would have an easy way to accept beauty treatment reservations.

Before, the only way to schedule a beauty treatment in one of the beauty salons was through a phone call. It wasn’t convenient for the customers as well as the salon employees. There was always a person that had to be responsible for the call receiving, finding a suitable date and time, and manual scheduling. The process was taking a lot of time while the other customers were waiting on the line.

Another problem was that the customers could make an appointment only during the hours when a beauty salon was open. No one would answer a phone call before and after the working hours. Because of that, the whole process put unnecessary pressure to make on-time with the call before the salon closes.

We needed a system that would make the scheduling of appointments easier for both sides.

online marketplace

Our client had a well thought out project and knew exactly what they want and expect from our team. The company decided to build an online marketplace for selling beauty treatments with an online form that would allow for easy appointment reservations. Customers would enter, choose a beauty salon, treatment, available date and time and schedule the appointment whenever and wherever they want to. The goal was to give them a platform that provides flexibility and convenience.

During work we expanded the scope of the project, adding several helpful functionalities. We thought customers should have an option to pay online for the services. That’s why we made it possible to integrate with various payment systems. Using Django framework we made sure the payment process would be fully secured. was also expanded with webshop offering professional cosmetics for beauty salons and makeup & skincare products for customers. The beauty salons ordering large stocks of beauty supply had also an option of paying the order in installments.

We completed the end-to-end development of an online marketplace platform, including the frontend, backend, and server maintenance. And that’s how turned out to be POS for management of beauty salons, offering much more than a usual scheduling platform.

Solution is an online marketplace for beauty products & services.

glamma layout

"It was a long-term collaboration and I'm glad the results truly reflect our hard work on the project."

Piotr Groza
CEO, Idego

Using your company can:
Manage appointments online

Beauty salons can create their schedules with marked appointments to manage the salon’s working hours. Every appointment is visible in your personal account from where you can send messages to customers. The customers can easily schedule appointments via online form no matter what time or day it is.

Build customer base

Customers can register an account where they see the history of beauty treatments. Beauty salons can send special offers to customers’ emails encouraging them to visit their salon again. Here’s how the companies can build their customer base.

Stock up beauty products

Beauty salons affiliated with the online marketplace can order beauty supply through webshop. Also, customers can use the online store to buy cosmetics recommended by the community.

Pay in installments

Having a large order, beauty salons can use the option to pay for the goods in installments. The integration with different payment systems make it easy also for the customers to buy cosmetics online.

glamma photos

"It's always difficult when a project expands in scope during work but we managed to meet expectations thanks to continuous communication."

Krzysztof Detlaf
Project Manager

Project summary is 1$mln investment that turned out to be most convenient platform for scheduling beauty treatments. The online marketplace gained 75% conversion boost which shows how important it is to ensure flexibility of services. The platform facilitates the work of beauty salons but also give the customers a sense of freedom with planning and choosing their appointments. The system is available in different languages as it was implemented in Sweden, Finland, and Norway.

glamma layout

Idego is a custom software development company able to bring your product vision into life. We give you access to the latest technologies and trends but most importantly, to a talented and dedicated team of professionals.

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