About
Moodboard was born out of a belief shopping can become a simple and meaningful experience.
Moodboard is a fashion search engine gathering thousands of beautiful brands from all around the world for online visitors to explore. We aspire to present trends and products that will reflect clients’ frames of mind and emotions.
Goal
We wanted to create a meaningful shopping experience supported by AI, which recommends products according to moods or past purchases. Our goal was to craft personalized searching paths to lead visitors to relevant items and dream purchases.
The problem
Fashion is the largest B2C eCommerce market segment worth 520 billion in 2018. The market is expected to grow further at 12,2% per year. Digital innovation, rising globalization, and changes in consumer spending habits have catapulted the fashion industry into the midst of seismic shifts. As Moodroad says: “Since fashion is about individual expression, it is about time for a liberating shopping experience.”
