Saving Christmas Trees in the Holiday Spirit
Av Idego Group

Christmas time is a magical one, and instead of waiting for a miracle, we decided to enchant this season ourselves. Everyone's first association with Christmas is probably different, although for most of us it's a moment of rest, gathering with loved ones and sharing gifts. This year we wanted to add one more element to the gifts - to do something good for the planet.
Mission possible: Christmas tree for everyone
We wanted the gifts to be unique and to have a certain factor that has always distinguished us - a kind of "soul". We had a dream that every employee could get his or her own tree and at the same time that the gift would contribute to the welfare of the planet. That's where the idea of planting an Idego forest came from. Our green piece of fragrant fir is not only a beautiful gift for employees, but also a gift from us to the region and future generations.
The biggest disaster in the history of forests
In 2017, a storm passed through the municipality of Brusy causing huge losses. As a result of it, houses, farm buildings, as well as roads were damaged. However, the most affected by the disaster were forests. As many as 12,500 hectares of woodland were damaged, and more than half required complete logging. In the history of forests, this was the biggest disaster.
The area needs restoration. With the support of institutions and organizations, the reconstruction of the forest is becoming more and more feasible. We too have decided to step out and join the restoration of the grounds. The injured forest area is located in Pomerania Province, only 150 kilometers from our headquarters.
Together with the Przymuszewo Forest District, we planted several hundred saplings. Thus, each of our employees and customers can proudly own their individual tree, which has been rebuilding damaged areas ever since. Everyone also received coordinates so they can locate their Christmas tree.
Choosing gifts together
This year we focused not only on saving the planet but also on choosing gifts together. By testing together, we created the best blends of our favorite drinks: coffee and tea. This is how our Christmas brand was created. We tried coffee from one of the best roasters in Pomerania. The coffee roaster prepared specially selected beans for us. The choice of tea was also quite simple - of the four available herbal mixes, we chose the one based on green tea.