How eCommerce Personalization Contributes to the Success of a Booking Platform

eCommerce personalization involves delivering customized content, offers, and product recommendations based on visitor behavior, purchase history, and demographics. The goal is to create unique brand impressions that encourage continued platform use and increase sales.

The process can take many forms

Personalization strategies vary widely. Some companies send reminder emails about abandoned shopping carts, as Zalando does. Netflix personalizes search results by adjusting series and movie suggestions to match user preferences. Amazon implements product recommendations encouraging additional purchases.

Why do we personalize experiences?

According to research, 74% of customers get frustrated when the displayed content is irrelevant to them. Such frustration drives visitors away and reduces company revenue. An Epsilon study found that 80% of customers are more likely to make a purchase when brands offer personalized experiences. Additionally, brands report a 20% average sales increase when implementing personalization strategies.

How it contributes to the success of a booking platform

Booking platforms use personalization to increase conversions by adjusting displayed offers based on customer data. A Qubit study revealed that while customers shop on roughly five sites, only 16% remain loyal to brands that don't maintain service quality.

Glamma, a beauty services booking platform with an integrated online shop, demonstrates effective personalization. By sending personalized treatment and product offers, the platform enables users to store purchase and salon visit history. This data collection approach resulted in a 75% conversion boost.

What's the most important thing in marketing?

Consistency matters. Personalization must work across desktop platforms and mobile apps. Statistics show that 66% of customers get annoyed when a company's shopping cart isn't connected to its mobile app.

Digital transformation has changed customer expectations. Companies must implement personalized experiences on booking platforms to maintain customer flow and achieve market success.