11 Ideas to Promote Your Web Application for Free

Do you have a ready-made MVP for your web application and you're just starting promotional steps for your business? The authors present experience working with large startups and beginning entrepreneurs, collecting tips that can be implemented without risk.

1. Friends and Family? This is Not Always a Good Idea

While testing your solution with friends and family seems natural, it's not always useful. If they represent your target market that works well. However, family members often don't exist in your business market, making tests wasteful.

2. Show Up on Social Media with Content

Create content that provides real value to clients. Sharing your business creation process, offering tips, or revealing behind-the-scenes aspects enables meaningful conversation with your audience.

3. Discuss with People Online and Offline

Beyond producing standard blog content, engage in genuine conversations. Answering questions on LinkedIn and participating in expert discussions helps meet potential customers.

4. Make a Promotional Video, but a Short One

Create short, concise, visually compelling videos showing your application's specifics. Users prefer graphic content and brief videos that clearly explain what's happening.

5. Apply SEO to Your Website

Long-term optimization provides significant cumulative effects. Begin with onsite optimization, focusing on positioning your website on Google's first page for relevant keywords.

6. Cooperate with Business Owners

Secure positive reactions from business professionals genuinely interested in your application. Offer free trial periods and use creative approaches to stand out.

7. Paste Links to Your Site

Including links in emails represents legitimate promotion. Every promotional form proves worthwhile early on.

8. Write on Medium and Quora

Platform sites like Medium and Quora provide immediate reach through established communities.

9. Join Thematic Groups on LinkedIn

LinkedIn contains thousands of ready communities. Join groups directly correlating with problems your application solves.

10. Appear in the Podcast

Speaking about topics related to your web application represents a unique presentation opportunity.

11. Show Web Application Progress

People appreciate regular updates about project progress. Updates create closeness and establish emotional bonds with applications.